All In One
︎ Packaging design
︎ Rebranding
School project, Danish School of Media and Journalism, 2021
The All-in-one brand is owned by Bisca and has been existing since the 90s as the healthy alternative.
Since the launch back in the 90s the view on what is actually healthy has shifted and All-in-one is now being outperformed by new competition and private labels.
All-in-one whishes to sell itself based on the fact that it is produced by only the best ingredients that nature can provide and so the packaging needs to convey this message.
To succesfully rebrand All-in-one i chose to focus on how the brand is healthy – but in a new way.
I added the slogan “KROPPEN SIGER TAK” (the body says thank you) as the new concept to communicate that this is the natural and better choice for the consumer.
To make the product stand out on the shelf i used hand drawn illustrations instead of images to build trust and show that this is a quality product.
︎︎︎ Back to projects
All In One
︎ Packaging design
︎ Rebranding
School project, Danish School of Media and Journalism, 2021
The All-in-one brand is owned by Bisca and has been existing since the 90s as the healthy alternative.
Since the launch back in the 90s the wiew on what is actually healthy has shifted and All-in-one is now being outperformed by new competition and private labels.
All-in-one whishes to sell itself based on the fact that it is produced by only the best ingredients that nature can provide and so the packaging needs to convey this message.
To succesfully rebrand All-in-one i chose to focus on how the brand is healthy – but in a new way.
I added the slogan “KROPPEN SIGER TAK” (the body says thank you) as the new concept to communicate that this is the natural and better choice for the consumer.
To make the product stand out on the shelf i used hand drawn illustrations instead of images to build trust and show that this is a quality product.
︎︎︎ Back to project
