FOF
︎ Visual Identity
︎ Rebranding
Bachelors project, Danish School of Media and Journalism, 2024
FOF is the biggest provider of public information and courses in Denmark. More than 250.000 danes use their lectures, courses and excursions every year.
FOF consists of 30 independent unions and is active in 81 municipalities all over Denmark.
My hypothesis for my Bachelors have been that FOF have a very big untapped potential because of their outdated visual identity.
On the basis of internal and external investigations i defined a new brand identity and brand position for FOF. The goal was to attract a younger target group instead of FOF only being percieved as this mature and traditional brand.
FOF
︎ Visual Identity
︎ Rebranding
Bachelors project, Danish School of Media and Journalism, 2024
FOF is the biggest provider of public information and courses in Denmark. More than 250.000 danes use their lectures, courses and excursions every year.
FOF consists of 30 independent unions and is active in 81 municipalities all over Denmark.
My hypothesis for my Bachelors have been that FOF have a very big untapped potential because of their outdated visual identity.
On the basis of internal and external investigations i defined a new brand identity and brand position for FOF. The goal was to attract a younger target group instead of FOF only being percieved as this mature and traditional brand.
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