PP Nordica
︎ Visual Identity
︎ Rebranding
School project, Danish School of Media and Journalism, 2022
PP Nordica is well known in the construction industry for their more invironmentally friendly alternative to conventional steel reinforcement.
Their main product is a patented macrosynthetic plastic fiber, that is mixed into the concrete to reinforce it.
In the transition from a smaller familily driven company, to a bigger global brand, PP Nordica’s visual identity became unclear. The lack of brand coherance needed to be worked with, for the company to seem more trustworthy.
With various interviews with the client and weeks of research in mind I decided on 4 key values to rebrand the company:
– Safety
– Sustainability
– Quality
– Excellent service
The new visual identity is build around a circular symbol used both in the new logo and in graphic elements throughout the identity.
I chose to call it the »360°-solution«. It tells the story of a brand that reaches all the way around the problem. Furthermore the circle has a connection to sustainability and circular economy.
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PP Nordica
︎ Visual Identity
︎ Rebranding
School project, Danish School of Media and Journalism, 2022
PP Nordica is well known in the construction industry for their more invironmentally friendly alternative to conventional steel reinforcement.
Their main product is a patented macrosynthetic plastic fiber, that is mixed into the concrete to reinforce it.
In the transition from a smaller familily driven company, to a bigger global brand, PP Nordica’s visual identity had become unclear. The lack of brand coherance needed to be worked with, for the company to seem more trustworthy.
With various interviews with the client and weeks of research in mind I decided on 4 key values to rebrand the company:
– Safety
– Sustainability
– Quality
– Excellent service
The new visual identity is build around a circular symbol used both in the new logo and in graphic elements throughout the identity.
I choose to call it the »360°-solution«. It tells the story of a brand that reaches all the way around the problem. Furthermore the circle has a connection to sustainability and circular economy.
︎︎︎ Back to projects
